Background:
Classic Polo, One of the India’s finest indigenously manufactured complete men’s wardrobe solution which was launched in 2001, Feb 14th by Royal Classic Groups. The flagship brand of Royal Classic Groups, Classic Polo has over the year’s metamorphoses into a dynamic and responsive brand in men’s category. Today, it has the privilege of being one of the few power brands for young professionals that fuses international trends with innovative fashion, reasonably priced.

Our core team is composed of the promoters, connoisseur in garment field who have brought their extensive knowledge to sculpt the brand for what it stands today. Speed with quality is the success secret of Classic Polo, all it takes is just 120 hours from the time of conceptualization to take shape into finished garment, which is sure credit to the brand to be entitled to stay ahead in fashion industry. Innovation is a custom which is derived from our own export division catering to haute international leading brands of Europe and US.

Company has 10 regional offices and more than 50 distribution points across the country to trade their brands, Classic Polo and Smash.

Brand:
Classic Polo offers the widest collection every season. The design team consists of robust creative excellence from India’s premiere institutes, consultants with wide exposure in the field of apparel and international source WGSN (World Global Style Network) is another resource for inspiration to understand the global fashion scenario. The brand constantly define new fashions trends catering to consumer preferences targeting, the 20-35 age group. Positioned as a mid premium brand, Classic Polo offers functional yet fashionably casual range for men, which is perceived as a brand that does not compromise on quality, fit, design and comfort.

Classic polo range today, comprises of T-shirts, Shirts Trousers, Jackets, Sweaters, Denims and Sportswear thus making the brand a complete men’s wardrobe solution. Looking into the dynamics of current day’s hyper exposed consumer preference, RCG launches 6 new designs every day to fulfill the fashion appetite of the market.

Retail presence:
Classic Polo covers the length and breadth of the country with 60 Exclusive Stores, 4500 Multi Brand Outlets, 65 Large Format Stores such as Shoppers Stop, Centrals, Globus, Pantaloon, Reliance etc., in addition to 13 shop 'n' shop arrangement. The brand has a massive 1 lakh sq.ft warehouse, 09 hubs across the country to cater to the market needs.

Stocks at CP stores (Relax Junction) are refreshed every fort night with new designs. The stores are connected to Head Quarter, 24 X 7 which permits to get the first hand information about consumer preferences and feedbacks on color size, fit and fashion. Updating of stocks and styles will enable the brand in ensuring continuous refill of current fashion to the customers, thanks to the effective supply chain management system which is hosted on to the cyber space for effectual and timely replenishment. The system/network is seamlessly connected across all the contact points for rapid data processing and prompt support.

Classic Polo’s CRM initiative is well accepted by the customers revealed through the strong data base over and above 50,000 customers. A three-tier discounting procedure and reward systems are adopted to acknowledge the brand preference of loyal base.

BRAND SALIENCY:

• LARGEST SELLING MEN’S APPAREL BRAND IN THE COUNTRY (20 LACS UNITS/ANNUM)
• DESIGN INNOVATION AT ITS BEST (540 DESIGNS/SEASON). WIDEST T-SHIRT RANGE IS OFFERED BY CLASSIC POLO IN THE WHOLE COUNTRY.
• CLASSIC POLO OFFERS BEST PRICE THAN COMPETITION AS PER VOGUE ON PRODUCTS.
• COMPLETE MEN’S WARDROBE SOLUTION WITH A GOOD PRODUCT WIDTH AND DEPTH IN EVERY CATEGORY UNLIKE COMPETITION.
• 100% VERTICALLY INTEGRATED SET-UP.

TARGET AUDIENCE:

• Brand is targeted at the new generation - self made, smart male slice of the market in the age group of 20-35 years.
• SEC B+ >> onwards.

BRAND POSITIONING:

SEGMENT	DESCRIPTION
USP	Smart Casuals
Segment	Mid-Premium
Price Positioning	600 - 1399
Target Group	20-35 yrs, Upwardly Mobile, Sec B+>>>
Product Range	Work wear T-Shirt, Shirts, Trousers, Denims, Jackets, Sweaters, Lounge Wear
Brand Promise	Quality that lasts long